It’s no ordinary illusion. Together with hypnotist Justin Tranz, IKEA let young couples experience their future in a fascinating time travel experiment.

In the experiment, world-renowned hypnotist Justin Tranz put a young couple in deep trance before they’re being exposed to potential life-changing events in advance. Guided by Tranz, the young couple embarks on a time journey where different life predictions awaits them – from celebrating a birthday for their imaginary 6-year old daughter, to an odd meeting in the bathroom with the same daughters future boyfriend, years later.

“The everyday is exciting! It’s on those seemingly ordinary days that life happens and changes. And when it does, so does our home”, says Johan Wickmark, Global Catalogue Manager.

Justin Tranz has done well over 6,000 stage shows and is the only hypnotist in history to ever legitimately perform on Broadway. He has helped thousands in their bid to stop smoking, lose weight, or attain other personal goals. He has also worked with medical professionals, corporate executives, and athletes in all sports and levels of competition.

With the Time Travel Experiment, IKEA collaborated with Tranz to put the spotlight on events that change how we live and our everyday lives. In this film, becoming parents is portrayed, which is one of the biggest transitions of them all.